Spokespersons for science : examining the attitudinal and behavioral influences of opinion leaders on YouTube
The ease of content creation and distribution on social networking sites (SNS) has necessitated modifications to the conventional perspective of opinion leadership and spurred ordinary users to become opinion leaders, also known as social media influencers (SMIs). SMIs serve as independent endorsers...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | https://hdl.handle.net/10356/104807 http://hdl.handle.net/10220/48079 |