Trusting me, trusting you : evaluating three forms of trust on an information‐rich consumer review website
When faced with a lack of information, consumers turn to trust to make a decision; but what happens to trust when individuals areconfronted with the wealth of data on the Internet? This study evaluates three forms of trust in information-abundant contexts: trust inthe site, trust in the reviewers, a...
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| Format: | Journal Article |
| Language: | English |
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2019
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| Online Access: | https://hdl.handle.net/10356/104808 http://hdl.handle.net/10220/48152 |