Investigating the effectiveness of the use of mass communication for image restoration : using Clarke Quay as a case study.

This study investigates the effectiveness of the mass communication mediums when used to communicate information about dining and entertainment. It uses the communication of the recent revamp of Clarke Quay, a dining and entertainment venue in Singapore, as a case study. It also makes use of a ‘sou...

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Bibliographic Details
Main Authors: Lek, Cheryl Hui Yi., Loh, Marisa Hui Shan., Tan, Doris Miaoshi.
Other Authors: Yong, Audrey Oi Hing
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10485