Effects of self-reflection on the accessibility and applicability of gender concept in product evaluation.
This research hope to increase the understanding of the relationship between enhancing self-awareness and differential product evaluation. Thus, the two hypothesis in this study includes testing whether self-reflection makes consumer pay more emphasis on gender concept in evaluating a product and wh...
| Auteurs principaux: | , , |
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| Autres auteurs: | |
| Format: | Final Year Project (FYP) |
| Publié: |
2008
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| Sujets: | |
| Accès en ligne: | http://hdl.handle.net/10356/10512 |