A theoretical framework to identify authentic online reviews
Purpose – The purpose of this paper is to investigate the extent to which textual characteristics of online reviews help identify authentic entries from manipulative ones across positive and negative comments. Design/methodology/approach – A theoretical framework is proposed to identify authentic on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/105158 http://hdl.handle.net/10220/25873 http://dx.doi.org/10.1108/OIR-02-2014-0047 |