The easy-money effect : credit card spending and hard-work reminders
Purpose This research paper aims to examine the proposed easy-money effect of credit cards, which stimulates consumers to over spend. This paper shows how such easy-money effect could be weakened. Design/methodology/approach In Study 1, an Implicit Association Test (IAT) was conducted with a sample...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/105161 http://hdl.handle.net/10220/47967 |