Talent management in the advertising industry
This study focuses on gaining a better understanding of the management of creative talents within Singapore’s advertising industry. The main objective of this study is to propose a framework that links talent management to strategic management. The framework seeks to align the management of creative...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10528 |