A study on the effects of word-of-mouth on the evaluation of different types of product attributes
The effects of Word-of-Mouth (WOM) on the receiver’s attitudes and behavioural intentions have been studied at length by fellow WOM researchers. Existing WOM literature has also investigated the effects of positive WOM (PWOM) and negative WOM (NWOM). In addition, past research has suggested that all...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10539 |