A study on the effects of word-of-mouth on the evaluation of different types of product attributes
The effects of Word-of-Mouth (WOM) on the receiver’s attitudes and behavioural intentions have been studied at length by fellow WOM researchers. Existing WOM literature has also investigated the effects of positive WOM (PWOM) and negative WOM (NWOM). In addition, past research has suggested that all...
| Main Authors: | , , |
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| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/10539 |
| _version_ | 1826112818286428160 |
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| author | Boey, Marvin Jian Zhi Phuah, Li-Yean Ong, Shu Pei |
| author2 | Chung, Cindy Mann Yien |
| author_facet | Chung, Cindy Mann Yien Boey, Marvin Jian Zhi Phuah, Li-Yean Ong, Shu Pei |
| author_sort | Boey, Marvin Jian Zhi |
| collection | NTU |
| description | The effects of Word-of-Mouth (WOM) on the receiver’s attitudes and behavioural intentions have been studied at length by fellow WOM researchers. Existing WOM literature has also investigated the effects of positive WOM (PWOM) and negative WOM (NWOM). In addition, past research has suggested that all products or services can be differentiated in terms of search, experience and credence attributes. What lacks in the literature is an investigation on the effect of WOM valence on the evaluation of the different types of product attributes (search, experience and credence). This paper seeks to investigate the differential effects of WOM valence on the evaluation of search, experience and credence product attributes. |
| first_indexed | 2024-10-01T03:13:01Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10539 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:13:01Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/105392023-05-19T05:45:02Z A study on the effects of word-of-mouth on the evaluation of different types of product attributes Boey, Marvin Jian Zhi Phuah, Li-Yean Ong, Shu Pei Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The effects of Word-of-Mouth (WOM) on the receiver’s attitudes and behavioural intentions have been studied at length by fellow WOM researchers. Existing WOM literature has also investigated the effects of positive WOM (PWOM) and negative WOM (NWOM). In addition, past research has suggested that all products or services can be differentiated in terms of search, experience and credence attributes. What lacks in the literature is an investigation on the effect of WOM valence on the evaluation of the different types of product attributes (search, experience and credence). This paper seeks to investigate the differential effects of WOM valence on the evaluation of search, experience and credence product attributes. 2008-09-24T07:44:44Z 2008-09-24T07:44:44Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10539 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Boey, Marvin Jian Zhi Phuah, Li-Yean Ong, Shu Pei A study on the effects of word-of-mouth on the evaluation of different types of product attributes |
| title | A study on the effects of word-of-mouth on the evaluation of different types of product attributes |
| title_full | A study on the effects of word-of-mouth on the evaluation of different types of product attributes |
| title_fullStr | A study on the effects of word-of-mouth on the evaluation of different types of product attributes |
| title_full_unstemmed | A study on the effects of word-of-mouth on the evaluation of different types of product attributes |
| title_short | A study on the effects of word-of-mouth on the evaluation of different types of product attributes |
| title_sort | study on the effects of word of mouth on the evaluation of different types of product attributes |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10539 |
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