Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)

Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)

CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embo...

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Bibliographic Details
Main Authors: Ho, Sang Jun, Hoe, Jonathan Wei Chung, Lam, Lynnette May Yan, Wei, Julia Ruyuan
Other Authors: Hauser, Ellen
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1056

Internet

http://hdl.handle.net/10356/1056

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