Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)
CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embo...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1056 |
| _version_ | 1811689492052967424 |
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| author | Ho, Sang Jun Hoe, Jonathan Wei Chung Lam, Lynnette May Yan Wei, Julia Ruyuan |
| author2 | Hauser, Ellen |
| author_facet | Hauser, Ellen Ho, Sang Jun Hoe, Jonathan Wei Chung Lam, Lynnette May Yan Wei, Julia Ruyuan |
| author_sort | Ho, Sang Jun |
| collection | NTU |
| description | CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embodies CommFusion’s operative philosophy, which involves integrating various communication tools with an injection of ingenuity. This report describes the key strategies and tools used in the campaign. |
| first_indexed | 2024-10-01T05:48:57Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1056 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:48:57Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/10562019-12-10T14:26:48Z Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling) Ho, Sang Jun Hoe, Jonathan Wei Chung Lam, Lynnette May Yan Wei, Julia Ruyuan Hauser, Ellen Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embodies CommFusion’s operative philosophy, which involves integrating various communication tools with an injection of ingenuity. This report describes the key strategies and tools used in the campaign. Bachelor of Communication Studies 2008-09-10T07:14:03Z 2008-09-10T07:14:03Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/1056 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Ho, Sang Jun Hoe, Jonathan Wei Chung Lam, Lynnette May Yan Wei, Julia Ruyuan Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling) |
| title | Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling) |
| title_full | Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling) |
| title_fullStr | Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling) |
| title_full_unstemmed | Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling) |
| title_short | Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling) |
| title_sort | green alert a strategic public relations plan to increase recycling in collaboration with sembvisy recycling |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
| url | http://hdl.handle.net/10356/1056 |
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