Role of management accounting in marketing function.
As depict in the Value Chain Model, management accounting plays a supportive role in marketing decisions. However, very little attention has been focused on the interface between management accounting and marketing. Therefore, the research provides a review of marketing and management accounting...
| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 出版: |
2008
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| 主题: | |
| 在线阅读: | http://hdl.handle.net/10356/10605 |