Role of management accounting in marketing function.
As depict in the Value Chain Model, management accounting plays a supportive role in marketing decisions. However, very little attention has been focused on the interface between management accounting and marketing. Therefore, the research provides a review of marketing and management accounting...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10605 |
| _version_ | 1826128003673882624 |
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| author | Lee, Hann Yang. Lim, Chen Fee. Yap, Poh Seng. |
| author2 | Chung, Lai Hong |
| author_facet | Chung, Lai Hong Lee, Hann Yang. Lim, Chen Fee. Yap, Poh Seng. |
| author_sort | Lee, Hann Yang. |
| collection | NTU |
| description | As depict in the Value Chain Model, management accounting plays a supportive role in marketing decisions. However, very little attention has been focused on the interface between management accounting and marketing. Therefore, the research provides a review of marketing and management accounting literatures to support the research development. From the research, the authors resolved to answer two main issues: (a) traditional management accounting tools are important to marketers in making pricing and promotion decisions, and (b) there is an existence of information gap between the usefulness of information available from existing accounting systems and potential value of accounting information in marketing decisions. |
| first_indexed | 2024-10-01T07:17:46Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10605 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:17:46Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/106052023-05-19T03:30:07Z Role of management accounting in marketing function. Lee, Hann Yang. Lim, Chen Fee. Yap, Poh Seng. Chung, Lai Hong Nanyang Business School DRNTU::Business::Accounting DRNTU::Business::Marketing As depict in the Value Chain Model, management accounting plays a supportive role in marketing decisions. However, very little attention has been focused on the interface between management accounting and marketing. Therefore, the research provides a review of marketing and management accounting literatures to support the research development. From the research, the authors resolved to answer two main issues: (a) traditional management accounting tools are important to marketers in making pricing and promotion decisions, and (b) there is an existence of information gap between the usefulness of information available from existing accounting systems and potential value of accounting information in marketing decisions. 2008-09-24T07:45:38Z 2008-09-24T07:45:38Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10605 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Accounting DRNTU::Business::Marketing Lee, Hann Yang. Lim, Chen Fee. Yap, Poh Seng. Role of management accounting in marketing function. |
| title | Role of management accounting in marketing function. |
| title_full | Role of management accounting in marketing function. |
| title_fullStr | Role of management accounting in marketing function. |
| title_full_unstemmed | Role of management accounting in marketing function. |
| title_short | Role of management accounting in marketing function. |
| title_sort | role of management accounting in marketing function |
| topic | DRNTU::Business::Accounting DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/10605 |
| work_keys_str_mv | AT leehannyang roleofmanagementaccountinginmarketingfunction AT limchenfee roleofmanagementaccountinginmarketingfunction AT yappohseng roleofmanagementaccountinginmarketingfunction |