Singapore as an incentive travel destination.

The objective of this research study is to evaluate the importance of various destination-related attributes to an incentive travel destination. The study also aims to analyseSingapore’s performance along the same attributes. This report will uncover Singapore’s strengths and weaknesses as an incent...

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Bibliographic Details
Main Authors: Lee, Irene., Ong, Yiing Bing., Wong, Eleanor Li Peng.
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10626