Singaporeans' attitudes toward gender stereotypes in advertising.
This study was conducted to study Singaporeans’ attitudes toward gender stereotypes in advertisements. Purposes of this project are to identify the effects of respondents’ involvement in processing advertisements on their attitudes and the potential relationships between their demographical and psyc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10649 |