Critical factors of the local firm industry and their implications.

This study is primarily a detailed analysis of 6 identified critical factors and their impact on Singaporean’s support for local films. Our research was motivated by the recent successes of 2 local movies, namely, “Money No Enough” and “Forever Fever”. For the purposes of our discussion, the followi...

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Bibliographic Details
Main Authors: Leong, Tina Yin Hwee., Lim, Hui Ling., Lim, Shu Yi.
Other Authors: Ho, Mian Lian
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10681