Corporate image.

Corporate image has generated a tremendous amount of interest in the recent years. This is due to companies realizing the importance and benefits of a good image. The motivation of our research comes from this increased emphasis on corporate image. Our research was conducted to assess the importa...

Full description

Bibliographic Details
Main Authors: Lee, Meng Wei., Lim, Sze Yuen., Tserng, Wee Suan.
Other Authors: Poon, James Teng Fatt
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10702