Corporate image.
Corporate image has generated a tremendous amount of interest in the recent years. This is due to companies realizing the importance and benefits of a good image. The motivation of our research comes from this increased emphasis on corporate image. Our research was conducted to assess the importa...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10702 |
| _version_ | 1826129260075548672 |
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| author | Lee, Meng Wei. Lim, Sze Yuen. Tserng, Wee Suan. |
| author2 | Poon, James Teng Fatt |
| author_facet | Poon, James Teng Fatt Lee, Meng Wei. Lim, Sze Yuen. Tserng, Wee Suan. |
| author_sort | Lee, Meng Wei. |
| collection | NTU |
| description | Corporate image has generated a tremendous amount of interest in the recent years. This is due to companies realizing the importance and benefits of a good image. The motivation of our research comes from this increased emphasis on corporate image. Our research was conducted to assess the importance of corporate image, analyze the factors that affect corporate image, and recommend ways that a company can take to enhance its corporate image. |
| first_indexed | 2024-10-01T07:37:44Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10702 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:37:44Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/107022023-05-19T07:23:14Z Corporate image. Lee, Meng Wei. Lim, Sze Yuen. Tserng, Wee Suan. Poon, James Teng Fatt Nanyang Business School DRNTU::Business::Public relations Corporate image has generated a tremendous amount of interest in the recent years. This is due to companies realizing the importance and benefits of a good image. The motivation of our research comes from this increased emphasis on corporate image. Our research was conducted to assess the importance of corporate image, analyze the factors that affect corporate image, and recommend ways that a company can take to enhance its corporate image. 2008-09-24T07:46:38Z 2008-09-24T07:46:38Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10702 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Public relations Lee, Meng Wei. Lim, Sze Yuen. Tserng, Wee Suan. Corporate image. |
| title | Corporate image. |
| title_full | Corporate image. |
| title_fullStr | Corporate image. |
| title_full_unstemmed | Corporate image. |
| title_short | Corporate image. |
| title_sort | corporate image |
| topic | DRNTU::Business::Public relations |
| url | http://hdl.handle.net/10356/10702 |
| work_keys_str_mv | AT leemengwei corporateimage AT limszeyuen corporateimage AT tserngweesuan corporateimage |