Jurong BirdPark : making a business out of the birds.

The purpose of this study is to examine the present and future outlook for one of Singapore’s top tourist attractions, Jurong BirdPark. In particular, the external and internal environments of the tourist attraction are examined. Throughout our investigations using conceptual frameworks and statisti...

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Bibliographic Details
Main Authors: Goh, Wee Tiong., Lee, Issachar., Wong, Kwok San.
Other Authors: F2215023P
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10718