MobileOne : the first 22 months.
This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10743 |