MobileOne : the first 22 months.
This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10743 |
| _version_ | 1811694664543109120 |
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| author | Tan, Chester Juan Yee. Lim, Hui Yen. Chua, Anthony Kheng Leong. |
| author2 | Erramilli, Krishna |
| author_facet | Erramilli, Krishna Tan, Chester Juan Yee. Lim, Hui Yen. Chua, Anthony Kheng Leong. |
| author_sort | Tan, Chester Juan Yee. |
| collection | NTU |
| description | This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates, current cost of service (monthly bills), best overall value, clear reception and no network system breakdown, all of which M1 received top ratings. |
| first_indexed | 2024-10-01T07:11:10Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10743 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:11:10Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/107432023-05-19T05:44:57Z MobileOne : the first 22 months. Tan, Chester Juan Yee. Lim, Hui Yen. Chua, Anthony Kheng Leong. Erramilli, Krishna Nanyang Business School DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates, current cost of service (monthly bills), best overall value, clear reception and no network system breakdown, all of which M1 received top ratings. 2008-09-24T07:47:02Z 2008-09-24T07:47:02Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10743 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor Tan, Chester Juan Yee. Lim, Hui Yen. Chua, Anthony Kheng Leong. MobileOne : the first 22 months. |
| title | MobileOne : the first 22 months. |
| title_full | MobileOne : the first 22 months. |
| title_fullStr | MobileOne : the first 22 months. |
| title_full_unstemmed | MobileOne : the first 22 months. |
| title_short | MobileOne : the first 22 months. |
| title_sort | mobileone the first 22 months |
| topic | DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/10743 |
| work_keys_str_mv | AT tanchesterjuanyee mobileonethefirst22months AT limhuiyen mobileonethefirst22months AT chuaanthonykhengleong mobileonethefirst22months |