Metaphors and length of headlines : Their effect on print advertisements.
This study examines headlines in print advertisments, specifically how variations in headline length and metaphor usage affect readers' perceptual assessment of the headlines. Seven hypotheses were generated to test the impact of length and/or the use of metaphors on the dependent variables.
| Auteurs principaux: | , , |
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| Autres auteurs: | |
| Format: | Final Year Project (FYP) |
| Publié: |
2008
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| Sujets: | |
| Accès en ligne: | http://hdl.handle.net/10356/10756 |