Metaphors and length of headlines : Their effect on print advertisements.
This study examines headlines in print advertisments, specifically how variations in headline length and metaphor usage affect readers' perceptual assessment of the headlines. Seven hypotheses were generated to test the impact of length and/or the use of metaphors on the dependent variables.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10756 |
| _version_ | 1826109772562169856 |
|---|---|
| author | Tan, Dorothy Suan Sim. Lim, Keok Peng. Lye, Sook Yee. |
| author2 | F2511080M |
| author_facet | F2511080M Tan, Dorothy Suan Sim. Lim, Keok Peng. Lye, Sook Yee. |
| author_sort | Tan, Dorothy Suan Sim. |
| collection | NTU |
| description | This study examines headlines in print advertisments, specifically how variations in headline length and metaphor usage affect readers' perceptual assessment of the headlines. Seven hypotheses were generated to test the impact of length and/or the use of metaphors on the dependent variables. |
| first_indexed | 2024-10-01T02:23:46Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10756 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:23:46Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/107562023-05-19T06:09:02Z Metaphors and length of headlines : Their effect on print advertisements. Tan, Dorothy Suan Sim. Lim, Keok Peng. Lye, Sook Yee. F2511080M Nanyang Business School DRNTU::Business::Advertising This study examines headlines in print advertisments, specifically how variations in headline length and metaphor usage affect readers' perceptual assessment of the headlines. Seven hypotheses were generated to test the impact of length and/or the use of metaphors on the dependent variables. 2008-09-24T07:47:10Z 2008-09-24T07:47:10Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10756 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Tan, Dorothy Suan Sim. Lim, Keok Peng. Lye, Sook Yee. Metaphors and length of headlines : Their effect on print advertisements. |
| title | Metaphors and length of headlines : Their effect on print advertisements. |
| title_full | Metaphors and length of headlines : Their effect on print advertisements. |
| title_fullStr | Metaphors and length of headlines : Their effect on print advertisements. |
| title_full_unstemmed | Metaphors and length of headlines : Their effect on print advertisements. |
| title_short | Metaphors and length of headlines : Their effect on print advertisements. |
| title_sort | metaphors and length of headlines their effect on print advertisements |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/10756 |
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