Compulsive buying : an improvement to Mowen & Spears' hierarchal approach.

Borrowing from Mowen and Spears’ (1999) hierarchal approach model to understanding the underlying psychological factors influencing compulsive buying, we will try to add to the existing knowledge by improving on the model. By extending the existing Mowen and Spears’ (1999) model, we hope to provid...

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Detalhes bibliográficos
Principais autores: Chan, Hui Wen., Chua, Chin Yeh., Lee, Wei Ting.
Outros Autores: Kennedy, Jeffrey Cameron
Formato: Final Year Project (FYP)
Publicado em: 2008
Assuntos:
Acesso em linha:http://hdl.handle.net/10356/10785