The study of internal marketing in the hotel industry of Singapore.
Internal marketing is increasingly recognised as an important activity in developing a customer-focused organisation. It is now becoming evident that in most organisations - especially the service delivering businesses like hotels - that a strong internal marketing program needs to be in place befo...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10814 |