Exploratory study of cafes in Singapore.
This report conducts a study on the attributes that affect consumers’ choice of café. These attributes would be used to measure customer satisfaction. We hope to gain insights on the performance of the more popular cafes in Singapore in fulfilling customer needs. We attempt to rank these cafes on th...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10848 |