Exploratory study of cafes in Singapore.
This report conducts a study on the attributes that affect consumers’ choice of café. These attributes would be used to measure customer satisfaction. We hope to gain insights on the performance of the more popular cafes in Singapore in fulfilling customer needs. We attempt to rank these cafes on th...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10848 |
| _version_ | 1811689168245358592 |
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| author | Huzaimah Pakari. Martini Wanhar. Mehmutha Beevi Kutus. |
| author2 | Low, Peter Issac Siow Siam |
| author_facet | Low, Peter Issac Siow Siam Huzaimah Pakari. Martini Wanhar. Mehmutha Beevi Kutus. |
| author_sort | Huzaimah Pakari. |
| collection | NTU |
| description | This report conducts a study on the attributes that affect consumers’ choice of café. These attributes would be used to measure customer satisfaction. We hope to gain insights on the performance of the more popular cafes in Singapore in fulfilling customer needs. We attempt to rank these cafes on the basis of the data we collected from our research. Interviews with management of cafes and focus groups were conducted. We conducted two surveys to obtain the necessary data for this study. |
| first_indexed | 2024-10-01T05:43:49Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10848 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:43:49Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/108482023-05-19T06:09:03Z Exploratory study of cafes in Singapore. Huzaimah Pakari. Martini Wanhar. Mehmutha Beevi Kutus. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business This report conducts a study on the attributes that affect consumers’ choice of café. These attributes would be used to measure customer satisfaction. We hope to gain insights on the performance of the more popular cafes in Singapore in fulfilling customer needs. We attempt to rank these cafes on the basis of the data we collected from our research. Interviews with management of cafes and focus groups were conducted. We conducted two surveys to obtain the necessary data for this study. 2008-09-24T07:48:14Z 2008-09-24T07:48:14Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10848 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business Huzaimah Pakari. Martini Wanhar. Mehmutha Beevi Kutus. Exploratory study of cafes in Singapore. |
| title | Exploratory study of cafes in Singapore. |
| title_full | Exploratory study of cafes in Singapore. |
| title_fullStr | Exploratory study of cafes in Singapore. |
| title_full_unstemmed | Exploratory study of cafes in Singapore. |
| title_short | Exploratory study of cafes in Singapore. |
| title_sort | exploratory study of cafes in singapore |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/10848 |
| work_keys_str_mv | AT huzaimahpakari exploratorystudyofcafesinsingapore AT martiniwanhar exploratorystudyofcafesinsingapore AT mehmuthabeevikutus exploratorystudyofcafesinsingapore |