Marketing of the arts in Singapore.

Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director...

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Bibliographic Details
Main Authors: Lau, Tong Yen., Loh, Pow Chuan., Tay, Hwee Ping.
Other Authors: Noble, Peter
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10859