Service quality study on a shipping line with particular reference to Jardine Transport Services.
The concept of service quality has been a relatively new topic this century and has only caught the interest of both academics and business in the last few decades. This project explores the assessment of service quality based on the SERVQUAL instrument.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10893 |