Service quality study on a shipping line with particular reference to Jardine Transport Services.
The concept of service quality has been a relatively new topic this century and has only caught the interest of both academics and business in the last few decades. This project explores the assessment of service quality based on the SERVQUAL instrument.
| 主要な著者: | , , |
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| その他の著者: | |
| フォーマット: | Final Year Project (FYP) |
| 出版事項: |
2008
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| 主題: | |
| オンライン･アクセス: | http://hdl.handle.net/10356/10893 |