Tell me what you want ... what you really, really want : an exploratory research on service quality in the travel agency industry

Service quality in the Singapore travel agency industry is the focus of the research study. Consequently, the results of the study will lead the research team in its search for an answer to the question of whether the extension of the Singapore Gold Circle programme to travel agencies in October 199...

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Bibliographic Details
Main Authors: Koh, Eileen Swee Ling, Lam, Carolina, Teo, Lay Khim
Other Authors: Litvin, Stephen Wayne
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10912