Black carnival campaign.

(This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions...

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Bibliographic Details
Main Authors: Chan, Sheena Kim Sua., Liang, Shumin., Tan, Jasmine.
Other Authors: Lee, Chun Wah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1093