A study of advertising value and hotel advertising on the Internet.

The Internet has attracted enormous attention in recent years. Due to its global nature, the Internet is able to capture a wide network of users. It has become an increasingly important communication tool to facilitate the exchange of information among individuals and business organisations worldwi...

Full description

Bibliographic Details
Main Authors: Chua, Bee Yan., Chua, Mui Yan., Lim, Soh Hing.
Other Authors: Tan, Sen Suan
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10943