Sing melody singing bus tour : a strategic public communications campaign.

Sing melody singing bus tour : a strategic public communications campaign.

To raise awareness and understanding of how choral singing is beneficial to early child development, and to raise recruitment numbers with local non-profit children’s choir Sing Melody to revive the dwindling choir size.

Bibliographic Details
Main Authors: Chong, Ashley Swee Lin., Lin, Jia Hui., Tay, Kewei., Teo, Weiping.
Other Authors: Karan, Kavita
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1095

Internet

http://hdl.handle.net/10356/1095

Similar Items