Study on Taman Warisan Melayu as a heritage attraction.
The motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on t...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10954 |