Public relations for law firms in Singapore

The overall marketing effort generally requires both Public Relations (PR) and advertising. This study seeks to find out the extent to which PR can improve the public's perception and understanding of law firms in Singapore. It also explores advertising as a marketing technique in today's...

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Bibliographic Details
Main Authors: Ang, Lay Peng, How, Hwee Young, Tang, Yan Lin
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11042