A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)

A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)

The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements.

Bibliografiske detaljer
Hovedforfatter: Ang, Mei San
Andre forfattere: Frith, Katherine Toland
Format: Final Year Project (FYP)
Udgivet: 2008
Fag:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online adgang:http://hdl.handle.net/10356/1110

Internet

http://hdl.handle.net/10356/1110

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