A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements.
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| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1110 |
| _version_ | 1826120610994978816 |
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| author | Ang, Mei San |
| author2 | Frith, Katherine Toland |
| author_facet | Frith, Katherine Toland Ang, Mei San |
| author_sort | Ang, Mei San |
| collection | NTU |
| description | The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements. |
| first_indexed | 2024-10-01T05:19:36Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1110 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:19:36Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/11102019-12-10T14:21:56Z A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile) Ang, Mei San Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements. Bachelor of Communication Studies 2008-09-10T07:14:29Z 2008-09-10T07:14:29Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1110 Nanyang Technological University 79 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Ang, Mei San A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile) |
| title | A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile) |
| title_full | A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile) |
| title_fullStr | A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile) |
| title_full_unstemmed | A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile) |
| title_short | A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile) |
| title_sort | comprehensive look at how marketing strategies relate to advertising a case study of singtel m1 starhub and virgin mobile |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
| url | http://hdl.handle.net/10356/1110 |
| work_keys_str_mv | AT angmeisan acomprehensivelookathowmarketingstrategiesrelatetoadvertisingacasestudyofsingtelm1starhubandvirginmobile AT angmeisan comprehensivelookathowmarketingstrategiesrelatetoadvertisingacasestudyofsingtelm1starhubandvirginmobile |