A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements.
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| Format: | Final Year Project (FYP) |
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2008
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| Online Access: | http://hdl.handle.net/10356/1110 |