Making sense of Vietnamese consumers in the casual wear market
With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11110 |