Standardisation in international franchising.

The project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components.

Détails bibliographiques
Auteurs principaux: Koh, Daphne Mui Kiang., Ng, Rina Hui Ling., Cheong, Yi Ling.
Autres auteurs: McGovern, Ian
Format: Final Year Project (FYP)
Publié: 2008
Sujets:
Accès en ligne:http://hdl.handle.net/10356/11126