Standardisation in international franchising.
The project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11126 |
| _version_ | 1811694039774265344 |
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| author | Koh, Daphne Mui Kiang. Ng, Rina Hui Ling. Cheong, Yi Ling. |
| author2 | McGovern, Ian |
| author_facet | McGovern, Ian Koh, Daphne Mui Kiang. Ng, Rina Hui Ling. Cheong, Yi Ling. |
| author_sort | Koh, Daphne Mui Kiang. |
| collection | NTU |
| description | The project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components. |
| first_indexed | 2024-10-01T07:01:14Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11126 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:01:14Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/111262023-05-19T06:09:03Z Standardisation in international franchising. Koh, Daphne Mui Kiang. Ng, Rina Hui Ling. Cheong, Yi Ling. McGovern, Ian Nanyang Business School DRNTU::Business::International business::Retail::Franchises The project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components. 2008-09-24T07:51:30Z 2008-09-24T07:51:30Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11126 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::International business::Retail::Franchises Koh, Daphne Mui Kiang. Ng, Rina Hui Ling. Cheong, Yi Ling. Standardisation in international franchising. |
| title | Standardisation in international franchising. |
| title_full | Standardisation in international franchising. |
| title_fullStr | Standardisation in international franchising. |
| title_full_unstemmed | Standardisation in international franchising. |
| title_short | Standardisation in international franchising. |
| title_sort | standardisation in international franchising |
| topic | DRNTU::Business::International business::Retail::Franchises |
| url | http://hdl.handle.net/10356/11126 |
| work_keys_str_mv | AT kohdaphnemuikiang standardisationininternationalfranchising AT ngrinahuiling standardisationininternationalfranchising AT cheongyiling standardisationininternationalfranchising |