Applying strategic management to a family - based small medium enterprise : a case study on Yip Fung Tranding Co

We aim to provide strategic management analyses to a Small Medium Enterprise (SME). Studies have shown that long-term strategic planning contributes to the success of a family business. Small businesses that engage in outsider-based strategic planning also experienced significantly higher levels of...

詳細記述

書誌詳細
主要な著者: Ceminata Salim, Henri Sentosa, Kwa Temmy Susanta, Poh, Zhong Hong
その他の著者: Cheng, Catherine Ooi Lan
フォーマット: Final Year Project (FYP)
出版事項: 2008
主題:
オンライン・アクセス:http://hdl.handle.net/10356/11177