Online shopping : from a consumer's perspective.

The research aims to investigate the various motivations and barriers the public may have towards online shopping. In particular, the main objectives of the research are to: (1) Identify and examine the factors which encourage or discourage consumers from purchasing online. This could lead to repeat...

Full description

Bibliographic Details
Main Authors: Chan, Coty Ho Yee., Lee, Belinda Waiyi., Loe, Michelle Wai Yin.
Other Authors: Tan, Thomas Tsu Wee
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11268