Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.
A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public.
| Principais autores: | , , , |
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| Outros Autores: | |
| Formato: | Final Year Project (FYP) |
| Publicado em: |
2008
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| Assuntos: | |
| Acesso em linha: | http://hdl.handle.net/10356/1132 |