Banking industry in Singapore : potential country-of-origin effects upon deregulation
This study investigates the existence of country-of-origin (COO) effects in a hypothetical deregulated banking industry. Marketing implications are also discussed.
| Autores principales: | , , |
|---|---|
| Otros Autores: | |
| Formato: | Final Year Project (FYP) |
| Publicado: |
2008
|
| Materias: | |
| Acceso en línea: | http://hdl.handle.net/10356/11354 |