Globalisation : market screening and entry mode selection
This project is concerned with helping companies deal with the issues they face in overseas expansion. Through the use of a framework and model, companies are guided through a logical, thinking process to aid them in their expansion plans.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11359 |