Mobile commerce in Singapore.

This research study focuses on the business-to-consumer aspect of mobile commerce: the awareness of mobile commerce, the willingness to adopt mobile commerce, the characteristics of the potential adopters, the motivations and deterrents of mobile commerce and the future potential of mobile commerce....

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Bibliographic Details
Main Authors: Leow, Seok Wei., Liang, Joyce Huiyi., Yeo, Pearlyn.
Other Authors: Wong, Irene Foong Heng
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11425