Consumers' perceptions of different brand name strategies for the service industry.

Investigate consumers' perceptions of five brand name strategies for the service industry.

Bibliographic Details
Main Authors:	Chua, Kok Peng., Chua, Ruby Hwee Kheng., Too, Chang Ling.
Other Authors:	Lee-Chin, Marina Foong Tow
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing::Product management
Online Access:	http://hdl.handle.net/10356/11473

Internet

http://hdl.handle.net/10356/11473