Consumers' perceptions of different brand name strategies for the service industry.
Investigate consumers' perceptions of five brand name strategies for the service industry.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11473 |
| _version_ | 1826118086580764672 |
|---|---|
| author | Chua, Kok Peng. Chua, Ruby Hwee Kheng. Too, Chang Ling. |
| author2 | Lee-Chin, Marina Foong Tow |
| author_facet | Lee-Chin, Marina Foong Tow Chua, Kok Peng. Chua, Ruby Hwee Kheng. Too, Chang Ling. |
| author_sort | Chua, Kok Peng. |
| collection | NTU |
| description | Investigate consumers' perceptions of five brand name strategies for the service industry. |
| first_indexed | 2024-10-01T04:37:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11473 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:37:59Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/114732023-05-19T05:41:36Z Consumers' perceptions of different brand name strategies for the service industry. Chua, Kok Peng. Chua, Ruby Hwee Kheng. Too, Chang Ling. Lee-Chin, Marina Foong Tow Nanyang Business School DRNTU::Business::Marketing::Product management Investigate consumers' perceptions of five brand name strategies for the service industry. 2008-09-24T07:55:36Z 2008-09-24T07:55:36Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11473 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Product management Chua, Kok Peng. Chua, Ruby Hwee Kheng. Too, Chang Ling. Consumers' perceptions of different brand name strategies for the service industry. |
| title | Consumers' perceptions of different brand name strategies for the service industry. |
| title_full | Consumers' perceptions of different brand name strategies for the service industry. |
| title_fullStr | Consumers' perceptions of different brand name strategies for the service industry. |
| title_full_unstemmed | Consumers' perceptions of different brand name strategies for the service industry. |
| title_short | Consumers' perceptions of different brand name strategies for the service industry. |
| title_sort | consumers perceptions of different brand name strategies for the service industry |
| topic | DRNTU::Business::Marketing::Product management |
| url | http://hdl.handle.net/10356/11473 |
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